Empower Your Business with Google Maps Data

To be successful, all companies collect data in one way or another. But manually processing hundreds and hundreds of thousands of data resources is a very monotonous and difficult job.

In addition, the monotony of manual processing can lead to inattention and, as a result, errors in data. Therefore, to increase the speed of collecting and processing information, many companies use web scraping.

Web scraping is used everywhere - both in small businesses and in large ones. Automated data scraping allows you to get millions of rows of useful data in a matter of minutes. This allows you to save on routine tasks, reduce the burden on employees and always stay up to date with the latest changes.

Web Scraping in Business

And yet, it is worth saying exactly how and what information can be useful for business. Firstly, it's scraping data about the needs of consumers. Secondly, it is tracking changes in competitors. Thirdly, it is the creation of the client base.

Of these three areas of application, database creation is the most in demand. This is necessary both to collect data about competitors and potential customers.

In addition, such databases tend to become outdated. And the information in such databases quickly becomes irrelevant. Therefore, there are two options: constantly buying new bases of dubious quality on the side or compiling them yourself.

Of course, small companies can entrust this work to the manager, and he will be forced to manually compile the bases. But, firstly, it will take a lot of effort and time. To keep the database up to date, the manager will spend most of his working time and will not have time to analyze it.

Secondly, if you are engaged in monotonous work for a long time, you can easily make a mistake. And even a mistake in one digit of a telephone number or a letter of an email address can be significant.

Scraping Google Maps for Local Business information

A goldmine of such information is the Google Maps website. They are constantly used to plan trips, monitor traffic, market a product or business, and get up-to-date and reliable business information from the thousands of companies that have provided their contact information through Google My Business.

Let's see what kind of information can be obtained from the local results of Google Maps services.

Let's look at the example of the query "Cafe, New York, USA". When the request is made, a whole bunch of different cafes appear on the streets of New York. In this case, each can be obtained in more detail. Let's take a closer look at the Manhattan Cafe.

In addition to information about the name, address, and description, we can find information about its rating, reviews, phone number, and if it were specified, the website address.

However, before this information can be analyzed, it must be processed and saved to a file. As a rule, Excel is used for these purposes, because tabular data is easier to analyze.

Of course, this can be done manually, but monitoring changes every week, collecting new data to compare the dynamics of changes, or searching for new customers or competitors is quite difficult.

However, with the help of data scraping operations, all this information can be quickly collected and summarized in a more convenient table for further analysis:

It is worth recognizing that this can save money, effort, and time.

Key Features of Google Maps Local Business Data Scraping

Google Maps is a great way to find potential and regular customers. Also, it is well suited for studying the current mood of consumers. With a wider range of feedback, you can react to negative effects in time or take advantage of a good situation.

In addition, this is a great way to understand what exactly the consumer needs. This approach greatly simplifies the development of an improvement strategy in the future.

Google Maps overview data can also be a great source of information about what consumers like about your business. After this information can be discussed during the brainstorming about the advertising company. This will attract new customers with exactly what they need.

In addition to customer information, Google maps will be a good source for collecting information about successful competitor strategies. This can help you learn from the positive and negative experiences of others.

In addition, competitor analysis can help you find your own identity that makes your business stand out from others. So, the analysis of Google maps is a good source for finding an answer on how to stand out from the competitors.

When choosing a new place or point, it is also worth resorting to the help of Google maps web scraping - to certainly avoid places near competitors. Typically, analyzing this information is vital for business owners or marketers.

Benefits from Local Business Data from Google Maps

Using web scraping to extract Google Maps data will help you quickly and efficiently find businesses in any industry, city, state, or region. And the extracted contact information, such as phone or email address, social networks, or links to web pages, will help to contact them.

Web scraping of email addresses and phone numbers can come in handy when building a list of b2b marketing leads. This will help you plan your marketing campaign and organize mass mail campaigns better. In addition, this will allow you to borrow successful marketing moves from competitors and lure customers to your side.

However, when talking about the benefits of web scraping Google maps data for business, it is worth mentioning the search for staff. Google Maps is great for finding contractors, plumbers, lawyers, and other services that can help your business.

Conclusion and Takeaways

Google Maps website is an inexhaustible source of information about business leads, bases for cold calling, competitors, and ways to keep loyal customers and attract new ones. Google Maps services provide tons of business data as well as locations and customer reviews.

Timely analysis of Google maps will help you understand your competitors, anticipate customer needs and find the perfect location.

And thanks to web scraping, you can get the necessary data quickly and regularly. At the same time, this will not require additional involvement of people and will reduce the burden on employees, which can help increase their productivity.